Songwriting Strategies for the New Millenium
West L.A. Music is proud to present an all-new series for songwriters: "Songwriting Strategies for the New Millennium," starting the second week of July 2002. You'll learn how to create global visibility for your music with smart distribution tactics, how to write better lyrics from an award-winning songwriter, how to capture the attention of today's music media, expert business advice, music trends that will blow your mind, and how to market your music for the new millennium.

Where: West L.A. Music - West Los Angeles and Universal City

When: Tuesdays and Wednesdays from 7:00 - 9:00 p.m.
Come early at 6:30 and "explore the store" with our friendly and knowledgeable staff!

RSVP: Please call Leslie at 310-477-5432 x171 or fill out our online form to attend any of the following free seminars:


Kenny Metcalf
Creating Global Visibility
with Smart Distribution Tactics

July 9, 2002, 7:00 - 9:00 p.m.
3501 Cahuenga Blvd. West, Universal City

July 10, 2002, 7:00 - 9:00 p.m.
11345 Santa Monica Blvd., West Los Angeles

  • Global trends that will define the "Next Music"
  • Creating financial success through guerilla distribution
  • Unlimited tools to develop your fan base
  • Producing and packaging a CD from A to Z
  • Promoting your CD effectively in tomorrow's marketplace
  • Unique global distribution resources for independent artists
  • Building a worldwide promotions machine
Kenny Metcalf, A&R for JavaMusic.com and Mizmor.com enjoys promoting and actively distributing music for over 8,000 independent artists globally. By touring as the keyboardist for Stryper from 1985-86, he earned gold and platinum albums. Kenny has also received awards for songwriting and is the leader of "Justa Band" ­ writing, producing, and recording "Under Construction" on his own indie label via JavaMusic.com. Kenny has worked with other greats such as Leon Patillo (former lead sin ger o f Santana), Pat Boone, and many other industry artists through the years.


Michael Mollura, Bernard Baur, Tom Kidd
Capturing Media Attention
in the Music Industry

July 16, 2002, 7:00 - 9:00 p.m.
3501 Cahuenga Blvd. West, Universal City

July 17, 2002, 7:00 - 9:00 p.m.
11345 Santa Monica Blvd., West Los Angeles

  • Presenting your artistry to media for maximum impact
  • Create immediate interest in your song, band or artist
  • How to get your band reviewed, and what reviewers look for, effect it has on industry (responses). Three reviews got bands signed
  • Capturing the attention of the music media
This is a must-see panel for artists, writers, concert bookers, publishers, studio executives, and more! Music Connection Power Trio Michael Mollura, Associate Editor; Bernard Baur (not pictured), Club Review Editor; and Tom Kidd, A&R Re port/Film, TV, Theater will conduct a scintillating discussion on what it takes to get noticed in the music media industry.


Aaron Meza
You've Written A Song, So Now What?
A Guide to the Business of Songwriting

July 23, 2002, 7:00 - 9:00 p.m.
3501 Cahuenga Blvd. West, Universal City

July 24, 2002, 7:00 - 9:00 p.m.
11345 Santa Monica Blvd., West Los Angeles

Have you written a potential hit song but don't know what to do next? Wouldn't it be great to hear your song on the radio? Take the mystery out of the Songwriting business. If you're a songwriter, musician or recording artist looking to make money from your songs then this seminar is designed for you!

  • Learn how to register your song with the Copyright Office
  • Understand why you need a demo of your song and how to record your demo
  • Find out about collaboration and why you need an agreement
  • Get tips for ways to pitch your song to music publishers
  • Learn the Five Vital Points of your publishing contract
  • Find out about royalties and the many ways songs earn money
  • Gain insights for successful networking in the music industry
Aaron Meza is the western regional director for The Songwriters Guild of America in Hollywood, CA (www.songwriters.org), and is a member of ASCAP, NARAS, SAG, and AFTRA. He is the author of the audio book, "You've Written A Song, So Now What? Aaron is a UCLA music graduate and plays bass with the Evie Sands Band.


Kay Parker
Good News for Bad Lyric Writers

July 30, 2002, 7:00 - 9:00 p.m.
3501 Cahuenga Blvd. West, Universal City

July 31, 2002, 7:00 - 9:00 p.m.
11345 Santa Monica Blvd., West Los Angeles

Ever wonder if your lyrics are making the grade? Kay Parker, renowned lyricist, will give tips and advice on how to make lyric writing easier and how to convey your message more powerfully.

  • Three techniques to instantly improve your lyrics
  • Developing singable lyrics
  • The eight most popular lyrical topics
  • Conveying emotion with universal themes
  • Avoiding cliches and making your lyrics unique
  • The elements of a great chorus
Kay Parker regularly teaches at the Musicians Institute in Hollywood, CA, and lectures to songwriters all over the world, from Berklee in Boston to Hawaii to New Zealand. Her songs have been recorded by such diverse artists as Juice Newt on and George Duke. She's won awards at the American Song Festival five times. She was a successful staff writer at Stone Diamond, and has worked for Island Music, BMG, and CBS.


Jeannie Novak, Pete Markiewicz
Music Marketing
for the New Millennium

August 6, 2002, 7:00 - 9:00 p.m.
3501 Cahuenga Blvd. West, Universal City

August 7, 2002, 7:00 - 9:00 p.m.
11345 Santa Monica Blvd., West Los Angeles

In today's tough climate, knowing how to market music is more important than ever. This seminar presents effective, low-cost methods for music marketing that exploit traditional and new Internet-based methods to the max.

  • Learn the pros and cons of working with publicists, promoters, radio, venue operators and retail
  • Apply the principles of low-cost street marketing of albums and events
  • Learn to promote your music online -- minus the hype and expense
  • Use targeted mailings, fansites, webrings, affiliate programs, and e-business
  • Develop a marketing plan tailored to your own projects
Jeannie Novak is the founder of Indiespace. an Internet-based promotion, distribution and music supervision service that was established in 1994 to help musicians, filmmakers, authors, artists, and performers learn "do-it-yourself" techn iques for marketing themselves. Jeannie is also a composer, performer, recording artist, and music supervisor -- and she teaches e-business and communications at USC and Santa Monica College.

Pete Markiewicz is Indiespace's technology and marketing expert. He has co-authored three Internet entertainment books with Jeannie Novak, and he is currently writing a book on generational analysis and entertainment. Pete teaches design, programming, a nd online marketing at the Art Institute of Los Angeles in Santa Monica.


Jeannie Novak, Pete Markiewicz
Music Trends
That Will Blow Your Mind

August 13, 2002, 7:00 - 9:00 p.m.
3501 Cahuenga Blvd. West, Universal City

August 14, 2002, 7:00 - 9:00 p.m.
11345 Santa Monica Blvd., West Los Angeles

Do you think that music is changing? You ain't seen nothing yet! This seminar presents startling evidence for an oncoming, massive structural and stylistic shift that will impact the entire music industry. Recent industry turmoil is b eing driven by the arrival of a youth generation that breaks sharply with GenX/GenY styles. Where will they take music? It's not where you think!

  • Why music is destined for radical change, rather than "more of the same"
  • How changes in computers and the Internet will create new opportunity
  • Discover the new "Millennial" generation
  • Learn why "Millennials" will make a radical break with Gen-X/Y styles
  • Apply knowledge of historic trends to your own career
Jeannie Novak is the founder of Indiespace. an Internet-based promotion, distribution and music supervision service that was established in 1994 to help musicians, filmmakers, authors, artists, and performers learn "do-it-yourself" techn iques for marketing themselves. Jeannie is also a composer, performer, recording artist, and music supervisor -- and she teaches e-business and communications at USC and Santa Monica College.

Pete Markiewicz is Indiespace's technology and marketing expert. He has co-authored three Internet entertainment books with Jeannie Novak, and he is currently writing a book on generational analysis and entertainment. Pete teaches design, programming, a nd online marketing at the Art Institute of Los Angeles in Santa Monica.